Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Review

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) ReviewI am one who has been very outspoken about the more shady SEO practitioners and about the ridiculously overprices "courses" that are heavily promoted on the Internet. SEO has acquired some of the taint of huckster marketing because of that.
I hope this book helps eliminate some of that. There's no need to pay some self-styled "Internet Guru" hundreds or thousands of dollars for SEO secrets. There are no secrets: every concept, every "trick", every piece of advice is available on the Internet for free. Of course you have to find it all, you have to learn what things are outdated, what advice doesn't work - or you could find 99% here in this book.
Of course it's not for everyone. It assumes some technical knowledge or at least access to someone with that knowledge. As an example, at several points 301 redirects are used as the solution certain SEO issues. Although some minor direction is given about implementing these, you'd need more than is provided here if you were a neophyte - someone using Blogger or [...] isn't going to become proficient with Apache from reading this.
The only small complaint I can make is that sometimes the authors use too many examples, especially for the more basic concepts at the beginning of the book. However, too many is far better than too few, so I won't complain too much. I definitely can't complain that they left anything out: this could serve as a course book for a SEO class.
I'll be recommending this strongly.The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Overview
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

Explore the underlying theory behind SEO and how search engines work
Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
Examine a number of advanced strategies and tactics
Understand the intricacies involved in managing complex SEO projects
Learn what's necessary to build a competent SEO team with defined roles
Glimpse the future of search and what lies ahead for the SEO industry


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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) Review

Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)
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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) ReviewMost websites are developed without SEO in mind. They are often developed by teams that have a very deep knowledge and understanding about programming websites and applications, databases and also general business and e-commerce. A large (if not the most) number of those teams only have little or no knowledge of SEO at all. The result is a website that might violates some of the very basic rules of creating a site that is well accessible and understandable for the human visitors as well as the non-human visitors (the search engine spiders or crawlers).
Changing a site after it is live and around for a while, when somebody realizes that search engine traffic is not the way it should be, can be very costly and in the worst cases may be even require an almost entire rewrite of the website code.
That's why is it important that not only marketers are being educated about the benefits and principles of search engine optimization, but the people that build websites as well. Who builds websites? Web developers. This book was written exactly for this audience, but also a SEO who knows most of the information to SEO provided in the book could benefit from this book. It includes a lot of very practical .NET sample source code for ready to use tools that can help marketers in their daily routine.
Although a lot of the content is not .NET specific are other parts that are using a lot of sample source code to demonstrate possible solutions, specific for Microsoft IIS and the .NET Framework. If you are a PHP developer, check out the sister book of this one (Professional Search Engine Optimization with PHP: A Developer's Guide to SEO), which is geared towards PHP, Apache Webserver and MySQL web developers.Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) OverviewSearch engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book

Understand the criteria that influence search engine rankings

Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

Use HTTP Headers to properly indicate the status of web documents

Create optimized content and cope with duplicate content effectively

Avoid being the victim of black hat SEO techniques

Understand and implement geo-targeting and cloaking

Use site maps effectively—for users as well as search engines

SEO enhancements that can easily be applied to an existing web site

Build a search engine–friendly e-commerce catalog

Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your KnowledgeAdvance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

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Professional Android 2 Application Development (Wrox Programmer to Programmer) Review

Professional Android 2 Application Development (Wrox Programmer to Programmer)
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Professional Android 2 Application Development (Wrox Programmer to Programmer) ReviewAndroid 2 is pretty new (as of March 2010) so having an Android 2 book on the market that is good quality was unexpected. I have not read all chapters, but here are my impressions so far:
Pro's
=====
- Author's style is neither dull or exciting, just to the point. Most explanations are clear and thorough.
- I definitely feel I have a good resource to complement the online Android docs. There have been a variety of topics I've tried to answer using Android docs (and Google searches) without much luck that this book covered clearly.
- There are a lot of good topics covered. Space is not wasted on reprinting information readily available online. Instead, author regularly refers reader to web links.
- And, finally, I appreciate the well-edited index.
Con's
=====
- The book is very weak in the illustration department. For example, instead of showing an image of a NinePatch bitmap, the author explains how a NinePatch should be constructed. This is chintzy and unforgivable for a book about a heavily visual technology.
- Occassionally, concepts are introduced without providing context. 'Kinda like when you walk into a meeting and the speakers clearly know their material but forget that 90% of the others in the room need to be brought up to speed before instructing.
- Some conspicuous omissions. For instance, no information on fonts.
Professional Android 2 Application Development (Wrox Programmer to Programmer) OverviewUpdate to the bestseller now features the latest release of the Android platform
Android is a powerful, flexible, open source platform for mobile devices and its popularity is growing at an unprecedented pace. This update to the bestselling first edition dives in to cover the exciting new features of the latest release of the Android mobile platform.
Providing in-depth coverage of how to build mobile applications using the next major release of the Android SDK, this invaluable resource takes a hands-on approach to discussing Android with a series of projects, each of which introduces a new feature and highlights techniques and best practices to get the most out of Android.
The Android SDK is a powerful, flexible, open source platform for mobile devices
Shares helpful techniques and best practices to maximize the capabilities of Android
Explains the possibilities of Android through the use of a series of detailed projects
Demonstrates how to create real-world mobile applications for Android phones
Includes coverage of the latest version of Android

Providing concise and compelling examples, Professional Android Application Development is an updated guide aimed at helping you create mobile applications for mobile devices running the latest version of Android.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Professional Android Application Development (Wrox Programmer to Programmer) Review

Professional Android Application Development (Wrox Programmer to Programmer)
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Professional Android Application Development (Wrox Programmer to Programmer) ReviewThe author clearly and concisely explains the fundamental aspects of Android programming. The coverage of Android topics is pretty comprehensive and the depth of coverage was just right for my needs. Mr. Meier provides some background information about mobile programming platforms in general, so the only real prerequisite for this book is familiarity with Java programming. The examples are also very informative and build new features incrementally, which keeps the focus on the most recently covered material, and reflects modern incremental development practices. This book, in conjunction with the excellent materials available online from Google, anddev.org and elsewhere, provide an effective staring point for developers looking to get started quickly on the Android platform.Professional Android Application Development (Wrox Programmer to Programmer) OverviewA hands-on guide to building mobile applications, Professional Android Application Development features concise and compelling examples that show you how to quickly construct real-world mobile applications for Android phones. Fully up-to-date for version 1.0 of the Android software development kit, it covers all the essential features, and explores the advanced capabilities of Android (including GPS, accelerometers, and background Services) to help you construct increasingly complex, useful, and innovative mobile applications for Android phones.
What this book includes
An introduction to mobile development, Android, and how to get started.
An in-depth look at Android applications and their life cycle, the application manifest, Intents, and using external resources.
Details for creating complex and compelling user interfaces by using, extending, and creating your own layouts and Views and using Menus.
A detailed look at data storage, retrieval, and sharing using preferences, files, databases, and Content Providers.
Instructions for making the most of mobile portability by creating rich map-based applications as well as using location-based services and the geocoder.
A look at the power of background Services, using threads, and a detailed look at Notifications.
Coverage of Android's communication abilities including SMS, the telephony APIs, network management, and a guide to using Internet resources
Details for using Android hardware, including media recording and playback, using the camera, accelerometers, and compass sensors.
Advanced development topics including security, IPC, advanced 2D / 3D graphics techniques, and user–hardware interaction.

Who this book is forThis book is for anyone interested in creating applications for the Android mobile phone platform. It includes information that will be valuable whether you're an experienced mobile developer or making your first foray, via Android, into writing mobile applications. It will give the grounding and knowledge you need to write applications using the current SDK, along with the flexibility to quickly adapt to future enhancements.

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Programming Google App Engine: Build and Run Scalable Web Apps on Google's Infrastructure (Animal Guide) Review

Programming Google App Engine: Build and Run Scalable Web Apps on Google's Infrastructure (Animal Guide)
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Programming Google App Engine: Build and Run Scalable Web Apps on Google's Infrastructure (Animal Guide) ReviewI've worked with the App Engine for about six months and have gained most of my knowledge from the online documentation. I wish I had had this book when I started. This is the best explanation I've seen of entities and how they relate to transactions. The code examples in Python and Java are extremely helpful and give great insight into how the two languages approach the App Engine abstractions. The sections on data modeling and Django integration are particularly good. Not only did this book fill in gaps in my knowledge, but it is sufficiently detailed that I'm sure I will keep it on my desk as a reference. I've tried the other App Engine books and this is by far the best. If you have any interest in the App Engine, start here.Programming Google App Engine: Build and Run Scalable Web Apps on Google's Infrastructure (Animal Guide) Overview
As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services.

You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source.



Discover the differences between traditional web development and development with App Engine
Learn the details of App Engine's Python and Java runtime environments
Understand how App Engine handles web requests and executes application code
Learn how to use App Engine's scalable datastore, including queries and indexes, transactions, and data modeling
Use task queues to parallelize and distribute work across the infrastructure
Deploy and manage applications with ease


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Developing with Google App Engine (Firstpress) Review

Developing with Google App Engine (Firstpress)
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Developing with Google App Engine (Firstpress) ReviewI was really looking forward to reading this book. I've been working with the Google App Engine from the first week it was released, but as a Python newbie, I still thought I'd get a lot out of a book dedicated to GAE development.
Unfortunately, the book doesn't go far enough beyond the Google online documentation to be useful. The book is thin, but it also uses an incredibly large font size throughout. It's like a junior high school student trying to stretch a book report to meet the teacher's page number requirement.
There are plenty of topics that warrant discussion but are strangely absent. Performance profiling and the performance of the datastore are topics that many developers are struggling with but the book says little or nothing on these topics, and others.Developing with Google App Engine (Firstpress) OverviewGoogle has been able to create a massively scalable architecture so that they can run their applications on literally hundreds of millions of machines without a hitch. Now they are making that technology available to the public in the form of Google App Engine. This book discusses what it takes to develop cloud computing applications using the GAE and walks you through the process of not only developing the applications but also deploying them.

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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO Review

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO ReviewCreating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as important to the marketing of a website as image optimization is to its graphic design. For dynamic-driven websites such as BellaOnline, it is a continuous challenge to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book.
The authors begin with a discussion of the programming environment including setting up the MySQL server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most important aspects of search engine optimization is the URL. The URLs that you generate for your pages must not only be search engine friendly but also people friendly. The authors discuss how to make the task of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site's search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.
Your site visitors enjoy those cool looking interactive features, such as fancy menus, that can be created using JavaScript, Ajax and Flash. These same features make it difficult for search engines to find your site. However, web readers have come to expect a certain amount of interactivity and without at least a few of these goodies, your site will be bland by today's standards. The authors discuss this problem and cover several ways to help such as generating SEO images and the use of graphic text.
One of the most popular ways to promote a website is with RSS feeds and syndication. To be effective, these feeds must be updated as new content is added to your site. This can be time consuming especially if your site is updated several times a minute. Two answers to this problem offered by the authors are to automate the generation of RSS feeds with a PHP class and displaying feeds with SimplePie.
A standard for a good search engine friendly site is a good sitemap system. As with RSS feeds, keeping a sitemap updated can be a challenge and the authors show you how to create a traditional and an XML-based sitemap. Once your site is live, your job as an IT professional has just begun. There are many SEO technical issues the authors touch on including maintaining your site, changing hosts and cross linking.
One thing that makes a technical-heavy book like this more helpful is a working example that incorporates what you have learned. The case study for this book is an E-commerce store and catalog. The authors have also covered how to enhance a pre-existing site to be more search engine friendly and how to create a search engine optimized blog using WordPress.
Jaimie Sirovich is a search engine marketing consultant, programmer and administrator for the search engine marketing blog SEOEgghead. Cristian Darie is a software engineer and author of several books and tutorials on AJAX, ASP.NET, PHP and SQL. [...]Professional Search Engine Optimization with PHP: A Developer's Guide to SEO OverviewMaybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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App Inventor for Android: Build Your Own Apps - No Experience Required Review

App Inventor for Android: Build Your Own Apps - No Experience Required
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App Inventor for Android: Build Your Own Apps - No Experience Required ReviewFor many people wrestling an idea for an app into an actual wokring app is daunting. There are issues of setting up a development environment, learning the way the device you are making an app for wants you to code for it, deciphering the vectors and hooks into the device's layers and then crafting your idea thru all those processes into something you can see and touch on the screen of your device. With this book as my guide I was able to get through these processes in a near painless manner.
Each process was laid out before me in easy to understand steps and many of the stumbles I made were addressed before I was about to make them. What problems I did come across where not as problematic thanks to the way the author organized his book. The pacing of the examples were perfect, I felt like I was getting a solid payoff after working thru each chapter. With the completion of each chapter I also felt a little more confident that I would be able to take my ideas for apps and make them actual working apps. After the twitter chapter I was near giddy with accomplishment; I played the proud parent as I showed off the app to those folks I was able to pin down. The bonus online chapter was the perfect reward for finishing up the book. What was even better was finding all the video tutorials on the authors web site, truly an amazing set of learning that just keeps on getting better over time.
The only downside to going thru the book, bonus chapters and web site is I now have more, and more complex, app project ideas that I want to find time to work on. This book was truly empowering as well as educational.
The other unforeseen outcome of going thru the author's works is that my 8 year old son now wants to work on some apps with me. He watched as I worked thru examples with the block editor and was quickly able to tell me what was going on as far as logic and flow was concerned. There is a long road to go before he puts his stamp on a first app but he is well and truly hooked as far as deving for the the Android is concerned.
Much thanks and congrats on a fantastic work.App Inventor for Android: Build Your Own Apps - No Experience Required OverviewCreate Android mobile apps, no programming required!
Even with limited programming experience, you can easily learn to create apps for the Android platform with this complete guide to App Inventor for Android. App Inventor for Android is a visual language that relies on simple programming blocks that users can drag and drop to create apps. This handy book gives you a series of fully worked-out apps, complete with their programming blocks, which you can customize for your own use or use as a starting point for creating the next killer app. And it's all without writing a single line of code. Don't miss the book's special section on Apps Inventor Design Patterns, which explains computer terms in simple terms and is an invaluable basic reference.
Teaches programmers and non-programmers alike how to use App Inventor for Android to create Android apps
Provides a series of fully worked-out apps that you can customize, download, and use on your Android phone or use as a starting point for building the next great app
Includes a valuable reference section on App Inventor Design Patterns and general computer science concepts
Shows you how to create apps that take advantage of the Android smartphone?s handy features, such as GPS, messaging, contacts, and more

With App Inventor for Android and this complete guide, you'll soon be creating apps that incorporate all of the Android smartphone's fun features, such as the accelerometer, GPS, messaging, and more. From the Author: Getting Data In and Out of App Inventor Apps In today's mobile world, applications are expected to not only provide functionality locally but also have up to date content and external awareness."How do I get all this data into App Inventor?" is one of the most frequently asked questions by new developers.Initially getting rows and columns of data into App Inventor was a kind of linear equation. You used the TinyWebDB or you turned to some of the third party hacks that are available. The TinyWebDB component is still a possibility for volatile data that needs to be pulled from the internet and placed into App Inventor. It has the added benefit of being quick and allowing write to the web database. For getting rows and columns of data into App Inventor the algorithm would follow these steps: 1. Pull data from WebService and place in temporary variable. 2. Parse data into psuedo-array3. Write data to a local TinyDBThis is still an option for getting tabular data into App Inventor.It has the advantage of being fast and stable. It has the disadvantage of needing the TinyWebDB service installed and running on a web server. Setting up and installing the TinyWebDB service can be complex and frustrating.There is the added complexity of needing a separate application to actually pre-populate TinyWebDB with data. The App Inventor team recently released an update to App Inventor that includes functionality to allow access to the Google Fusion Tables. Google Fusion Tables is an online database solution that allows simple SQL like commands to be sent via HTTP to stored data. There is a nice back-end management solution that allows a user to pre-build and pre-populate data into created tables.All of the data lives in Google's "cloud" service. The back-end management system will be very familiar to users of Google Docs or other Google cloud products. The algorithm for getting tabular data into an App Inventor app using Fusion Tables will follow these steps: 1. Create the desired Fusion Table and populate the table with data using the Web backend. 2. The app will be "initialized" by pulling the data from a Fusion Table.3. The app will store the returned Lists in a local TinyDBThe advantage of Fusion Tables is the ability to easily pre-populate the online data by hand entering or importing a spreadsheet of values. This will allow the developer to maintain the data that all the deployed apps consume. Thereby, fresh content and data could be added to applications by changing the data in the Fusion Table. The disadvantage of Fusion Tables is the data retrieval method. When the data is pulled from the Fusion Table the application stops while displaying a notification that it is pulling data from a Fusion Table. Which appears a little bit hokey on a professional level application. It is also linear and fairly slow. In otherwords you will not likely be repeatedly and frequently pulling data from a Fusion table in the same App session. Instead, an application would likely pull data once when the application starts and then only when specifically refreshed. The options and power that are given to developers with the new Fusion Table has yet to be fully explored and I look forward to some exciting uses of Fusion Tables. (Hint: Someone should use this for a text based MMORPG ... the possibilities are endless. ) The newest version of App Inventor released by the incredible rock stars on the Google App Inventor developer team includes the long awaited Holy Grail. I am, of course, talking about the "WebComponent". Now the web component as it currently exists is a little bit limited and not easy to implement. However, it is REALLY powerful even in its current iteration. It has the power to send HTTP formatted requests to existing web services and web sites and then store and manipulate the returned data.It combines the speed of the TinyWebDB service requests and the flexibility of using existing data like with the Fusion Tables.The web component brings the ability to use HTTP POST and GET commands which are the foundation of most simple web services.The algorithm for using the WebComponent would (or at least could) follow these steps: 1. Establish (or use existing) web service that will respond to GET/POST. 2. Use the WebComponent to send a GET request to the service. 3. Use the Text parsing blocks to parse out the tabular data sent by the web service. The advantage of using GET/POST commands is the speed with which they can be used inline with programmatic functions in an application. Another advantage is the flexibility of using existing data and or maintaining external data in a database behind your webservice.The WebComponent opens up App Inventor to REAL web service and interactive internet services development. I am excited about the direction the App Inventor team is taking this awesome product and look forward to an even more mature Rapid Application Development framework.

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Superpad 10.2" Tablet PC, Google Android 2.1, Webcam, GPS, HDMI, USB, WIFI, 2 micro SD card slots Review

Superpad 10.2 Tablet PC, Google Android 2.1, Webcam, GPS, HDMI, USB, WIFI, 2 micro SD card slots
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Superpad 10.2" Tablet PC, Google Android 2.1, Webcam, GPS, HDMI, USB, WIFI, 2 micro SD card slots Review1/29/2011
Arrived today in great condition. I bought this as an alternative to a super expensive iPad to use at college instead of lugging my heavy laptop every day. The initial charge to 100% takes quite some time, I've been charging it for about 4 hours now and it's only at 60%, but I've also been using it during that time, so that probably isn't helping much. It runs just like an android phone, only on a much larger screen.
First off, you have to set the date and time, and if you use the weather widget, change it from Beijing, however, I can't figure out how to change it from Celsius to Fahrenheit. Maybe redownloading the widget will help. It is in English, so you don't have to worry about figuring out how to change the language from Chinese, which is nice. Unlike the reviews I've seen on similar apads, the android market is pre-installed, so as soon as you are hooked to your wi-fi you can start plunking apps down. I highly suggest ordering two 16GB mini-SD cards to go with it, the android OS takes up a little over half of the 2GB internal HD. After you set the time and the weather widget, calibrate the screen from the settings menu. I didn't do that and was having issues using the on screen keyboard until I did so. Now it responds just fine to my touch.
I've seen on reviews for similar products that you need to use a stylus or a fingernail to manipulate the screen, but that's not so with this one. Your fingerpad works just fine. It's not a multi-touch screen, but hey, it's only $200, so you can't have everything, but the screen size is big enough that you really don't need it, plus it does have a zoom option.
Don't purchase an iPad case and try to use it for this. It won't work. iPad's have a 9.7" screen where this one has a 10.2". You'd be better off buying a case for a netbook. Later on I'm going to hook up a USB mouse and keyboard and see how the system responds. I'll update my review after I've played with it some more, but so far, I really like it.Superpad 10.2" Tablet PC, Google Android 2.1, Webcam, GPS, HDMI, USB, WIFI, 2 micro SD card slots Overview

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