Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) Review

Average Reviews:

(More customer reviews)Are you looking to buy Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)? Here is the right place to find the great deals. we can offer discounts of up to 90% on Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides). Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) ReviewMost websites are developed without SEO in mind. They are often developed by teams that have a very deep knowledge and understanding about programming websites and applications, databases and also general business and e-commerce. A large (if not the most) number of those teams only have little or no knowledge of SEO at all. The result is a website that might violates some of the very basic rules of creating a site that is well accessible and understandable for the human visitors as well as the non-human visitors (the search engine spiders or crawlers).
Changing a site after it is live and around for a while, when somebody realizes that search engine traffic is not the way it should be, can be very costly and in the worst cases may be even require an almost entire rewrite of the website code.
That's why is it important that not only marketers are being educated about the benefits and principles of search engine optimization, but the people that build websites as well. Who builds websites? Web developers. This book was written exactly for this audience, but also a SEO who knows most of the information to SEO provided in the book could benefit from this book. It includes a lot of very practical .NET sample source code for ready to use tools that can help marketers in their daily routine.
Although a lot of the content is not .NET specific are other parts that are using a lot of sample source code to demonstrate possible solutions, specific for Microsoft IIS and the .NET Framework. If you are a PHP developer, check out the sister book of this one (Professional Search Engine Optimization with PHP: A Developer's Guide to SEO), which is geared towards PHP, Apache Webserver and MySQL web developers.Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) OverviewSearch engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.
What you will learn from this book

Understand the criteria that influence search engine rankings

Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

Use HTTP Headers to properly indicate the status of web documents

Create optimized content and cope with duplicate content effectively

Avoid being the victim of black hat SEO techniques

Understand and implement geo-targeting and cloaking

Use site maps effectively—for users as well as search engines

SEO enhancements that can easily be applied to an existing web site

Build a search engine–friendly e-commerce catalog

Who this book is for
This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Enhance Your KnowledgeAdvance Your Career
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Want to learn more information about Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO Review

Average Reviews:

(More customer reviews)Are you looking to buy Professional Search Engine Optimization with PHP: A Developer's Guide to SEO? Here is the right place to find the great deals. we can offer discounts of up to 90% on Professional Search Engine Optimization with PHP: A Developer's Guide to SEO. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO ReviewCreating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as important to the marketing of a website as image optimization is to its graphic design. For dynamic-driven websites such as BellaOnline, it is a continuous challenge to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book.
The authors begin with a discussion of the programming environment including setting up the MySQL server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most important aspects of search engine optimization is the URL. The URLs that you generate for your pages must not only be search engine friendly but also people friendly. The authors discuss how to make the task of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site's search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.
Your site visitors enjoy those cool looking interactive features, such as fancy menus, that can be created using JavaScript, Ajax and Flash. These same features make it difficult for search engines to find your site. However, web readers have come to expect a certain amount of interactivity and without at least a few of these goodies, your site will be bland by today's standards. The authors discuss this problem and cover several ways to help such as generating SEO images and the use of graphic text.
One of the most popular ways to promote a website is with RSS feeds and syndication. To be effective, these feeds must be updated as new content is added to your site. This can be time consuming especially if your site is updated several times a minute. Two answers to this problem offered by the authors are to automate the generation of RSS feeds with a PHP class and displaying feeds with SimplePie.
A standard for a good search engine friendly site is a good sitemap system. As with RSS feeds, keeping a sitemap updated can be a challenge and the authors show you how to create a traditional and an XML-based sitemap. Once your site is live, your job as an IT professional has just begun. There are many SEO technical issues the authors touch on including maintaining your site, changing hosts and cross linking.
One thing that makes a technical-heavy book like this more helpful is a working example that incorporates what you have learned. The case study for this book is an E-commerce store and catalog. The authors have also covered how to enhance a pre-existing site to be more search engine friendly and how to create a search engine optimized blog using WordPress.
Jaimie Sirovich is a search engine marketing consultant, programmer and administrator for the search engine marketing blog SEOEgghead. Cristian Darie is a software engineer and author of several books and tutorials on AJAX, ASP.NET, PHP and SQL. [...]Professional Search Engine Optimization with PHP: A Developer's Guide to SEO OverviewMaybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Want to learn more information about Professional Search Engine Optimization with PHP: A Developer's Guide to SEO?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...