The Communicators: Leadership in the Age of Crisis Review

Average Reviews:

(More customer reviews)Are you looking to buy The Communicators: Leadership in the Age of Crisis? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Communicators: Leadership in the Age of Crisis. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Communicators: Leadership in the Age of Crisis ReviewThe day to day grind can be done without saying much. It's when the machine stops working well where the great leaders emerge. "The Communicators: Leadership in the Age of Crisis" is an inspirational business read from Richard S. Levick as he provides advice and wisdom from the great leaders in business who have taken a down period and turned it into truly something special for their people. With a foreword from billionaire Steve Forbes, "The Communicators" is a choice pick for anyone who wants to call themselves a leader in business.
The Communicators: Leadership in the Age of Crisis OverviewThe Communicators: Leadership in the Age of Crisis redefines the professional strategies and personal qualities that this current age of incessant crisis demands of leaders in corporate C-suites, boardrooms, courtrooms, and in the corridors of political power. Drawing on dozens of extensive interviews with prominent leaders who describe and reflect on their most significant experiences, Richard Levick and Charles Slack underscore the heightened challenges and instantaneous risks that confront global managers in an age of digital media and intensified regulatory pressure. The book is designed for executives who want to learn from the best practices of others who have so ably responded to the conflicting demands of multiple audiences and stakeholders. In an age defined by crisis and its four horsemen - speed, transparency, media by sequel, and exorcised regulation - the book serves as a survival guide for business leaders and public figures in the eye of the storm. As Steve Forbes points out in his foreword, leadership today is tied as never before to effective communications and to how we respond to crisis. By setting the tone at the top, today's leaders are the stewards of capitalism.

Want to learn more information about The Communicators: Leadership in the Age of Crisis?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking Review

Average Reviews:

(More customer reviews)Are you looking to buy Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking? Here is the right place to find the great deals. we can offer discounts of up to 90% on Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking ReviewI was excited to get this book since I wanted new ways to "plug" my book. Currently I have an ebook and the subtitle of "Online Book Marketing for Authors" got me to take a look at Weber's book.
The copyright date is 2007 and since then a lot has changed. In fact he has a section on social marketing. It is all about MySpace. There is no mention of Facebook. To Steve's credit he has set up a site (blog) with updates and there he does have posts about Facebook and social marketing. This book, however needs an updated edition.
This isn't necessarily a bad book if you want to focus on marketing your book through Amazon, which is what most of the book is focused on. If that's your goal then this is a good book to get. The writing and layout of the book is good and makes it easy to read.
Bottom line is that the subtitle should be "Online Book Marketing Through Amazon and MySpace", and it is in need of a serious update/revision.Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking Overview
Get massive exposure for your book, no special computer skillsneeded -- trade published or self published, fiction or nonfiction.
Discover why authors fail with paid advertising, pay-per-click,fee-based reviews, and "bestseller" campaigns.
Blog to connectwith readers, driving them to Amazon and bookstores.
Boost yourvisibility with Google, ignite word-of-mouth with social networks for viral marketing.
Capitalize on peercontent and "amateur" book reviews.
--------------------------------------------------Praise for PLUG YOUR BOOK! "I don't care if you're writing a computer book, a science fictionnovel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one toevery author out there."-- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division"An amazingly rich collection of cutting-edge promotional tactics andstrategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"In-depth information about using Amazon as a marketing platform."-- Christine McNeil Montano, Amazon Top Reviewer"...I have launched online campaigns for more than 1,000 books. I'veworked with most of America's largest book publishers, helping many ofthem build online marketing departments. The book you're holding now isthe new training manual."-- Steve O'Keefe, author: Publicity on the Internet"Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business oranything else."-- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google"The first comprehensive guide to Internet book publicity."-- Morris Rosenthal, publisher, Foner Books"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."-- Jane Corn, Amazon Top Reviewer------------------------------CONTENTS:Taking control of your book salesOne big caveatHow to use this bookStaying currentElectric word of mouthRiding the big riverAmazon's 'long tail'Getting recommendedPersonalized bookstoresAmazon Bestseller CampaignsMaking the listHow Bestseller Campaigns work... and this is success?Haywired recommendationsIs it worth it?Amateur book reviewsCredibility through peersGetting more Amazon reviewsAmazon Top ReviewersContacting Top ReviewersEtiquette in approaching reviewersFinding more Amazon reviewersMore ways to get reviewsBuilding your author Web siteGetting involvedYour domainBuilding blocks of your siteA survey of author Web sitesYour online press kitMultimedia for booksAdvanced Amazon toolsBuy X, Get YWeaknesses of BXGYFree paired placementSingle New Product e-mailsAmazon ConnectListmaniaGoogle, Amazon, digital contentGoogle Book SearchAccidental book discoveryInstant Online AccessAd-Supported AccessGoogle Print on DemandPay-per-click advertisingGoogle AdWordsYahoo Search MarketingPower toolsAmazon Sales RankTitleZAffiliate partnershipsAnalyzing your trafficLinking strategySearch engine optimizationKeyword densityLength of your leasePublishers PortalPrivacy policiesWeb site cardinal sinsSelling on Amazon, beyondPrint on demandAmazon AdvantageAmazon MarketplaceCatalog accuracyHandling sales on your siteGoogle CheckoutOther major online retailersBarnes & NobleBookSenseEthics of online marketingShill reviewsSpam

Want to learn more information about Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business Review

Average Reviews:

(More customer reviews)Are you looking to buy Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business? Here is the right place to find the great deals. we can offer discounts of up to 90% on Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business ReviewThis is a broad treatment of M-commerce and is aimed at a broad audience of business and technical readers. Usually books of this nature are mediocre because of the trade-offs compromises in scope and content that need to be made to accommodate a wide audience. In the case of the book, though, it isn't the case.
First, the book is organized by (1) Business opportunity, (2) Applications, (3) Technology, (4) Issues and (5) Directory of M-Commerce Applications. The first four sections are both insightful and invaluable. The directory of M-commerce applications, in my opinion, does not add any value to the book because information of this nature changes so rapidly that it's inaccurate before a book is even published.
What I like about the book is the even treatment of opportunities that are inherent in M-commerce, including some insights into why Europe does not have the advantages that normally come from being early adopters (in spite of the pessimists who cite a "two year head start" while ignoring the U.S. leadership in technology implementation when we do get around to it), and the interesting view of WAP (Wireless Application Protocol), which many believe to be just an interim - the author advises to put resources and effort into WAP and make it part of a business strategy if you want to be an M-commerce player.
The survey of technologies and standards are also useful, even if given somewhat superficial treatment. The value is you are exposed to all of the factors and considerations with which to make informed decisions or gain an understanding of the M-commerce landscape. In this respect the applications and technology sections of the book can be viewed as a primer.
Overall, this is an excellent book for learning about M-commerce from business and technical points of view because it provides a context and keen insights in both domains.Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business Overview

Want to learn more information about Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Publishing & Marketing Realities for the Emerging Author Review

Average Reviews:

(More customer reviews)Are you looking to buy Publishing & Marketing Realities for the Emerging Author? Here is the right place to find the great deals. we can offer discounts of up to 90% on Publishing & Marketing Realities for the Emerging Author. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Publishing & Marketing Realities for the Emerging Author Review"Publishing & Marketing Realities for the Emerging Author" by Christine Rose is a wonderful resource and will definitely stay on my electronic keepers shelf. The "Social Networking" and "Amazon, Smashwords, & PubIt!" sections were especially helpful. I highly recommend you read this book first.Publishing & Marketing Realities for the Emerging Author OverviewWhether you have finished your first manuscript, have several books published, or have just sat down with a great idea for a book, if you are a writer, this book is for you. ' Choose the best publishing path based on your individual goals.' Coordinate your marketing tasks and writing obligations. See how they can work together.' Launch your writing career without ever leaving your home office.' Discover the four-fold approach to maximize your Twitter success.' Avoid common publishing pitfalls. ' Expand your networks and increase your Internet presence. ' Improve your knowledge of social media and how to best use these virtual tools to market yourself and your books.' Learn how to automate your social networks to work while you write. ' Understand the 4 Marketing Maxims to increase your marketing success. ' Helpful checklists and resources to keep you organized and on task.' Build your brand online and drive traffic to your website.' Get 3 checks a month from Amazon.' Join the eBook Revolution!Christine Rose shares what she's learned the hard way. From starting with an Indie Press, through self-publishing, to finding a NY Agent and playing with the big boys. No nonsense. No tiptoeing. She tells it like it is. Christine has traveled coast to coast promoting her work, along the way becoming a social networking maverick and an Amazon bestselling author. Her marketing efforts sold over five times more books in the crucial first year than the average books sells in its lifetime. Publishing & Marketing Realities is her guide around the pitfalls en route to success.“Christine's book offers a thorough, fresh, and honest look at both traditional and self publishing options. Reading it is like sitting down and having coffee with a good friend who's in the know about the publishing industry." ~Evelyn Lafont, author of The Vampire Relationship Guide, Volume One.“Christine Rose's book is mandatory reading for anyone who is thinking about writing a book, in process or has just completed one. As a successful, published author, Christine shares a treasure trove of information about marketing and publishing in a witty, concise manner. A mind-boggling world awaits. Let Christine's guidance help you to get your work into the right hands." ~ Caroline Kirby, emerging author.“This should be required reading for emerging authors." ~ TS Tate, freelance editor.

Want to learn more information about Publishing & Marketing Realities for the Emerging Author?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Successful Affiliate Marketing for Merchants Review

Average Reviews:

(More customer reviews)Are you looking to buy Successful Affiliate Marketing for Merchants? Here is the right place to find the great deals. we can offer discounts of up to 90% on Successful Affiliate Marketing for Merchants. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Successful Affiliate Marketing for Merchants ReviewThis book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.Successful Affiliate Marketing for Merchants OverviewIf youre an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book.There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business.It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Want to learn more information about Successful Affiliate Marketing for Merchants?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...