Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking Review

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Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking ReviewI was excited to get this book since I wanted new ways to "plug" my book. Currently I have an ebook and the subtitle of "Online Book Marketing for Authors" got me to take a look at Weber's book.
The copyright date is 2007 and since then a lot has changed. In fact he has a section on social marketing. It is all about MySpace. There is no mention of Facebook. To Steve's credit he has set up a site (blog) with updates and there he does have posts about Facebook and social marketing. This book, however needs an updated edition.
This isn't necessarily a bad book if you want to focus on marketing your book through Amazon, which is what most of the book is focused on. If that's your goal then this is a good book to get. The writing and layout of the book is good and makes it easy to read.
Bottom line is that the subtitle should be "Online Book Marketing Through Amazon and MySpace", and it is in need of a serious update/revision.Plug Your Book Online Book Marketing for Authors, Book Publicity through Social Networking Overview
Get massive exposure for your book, no special computer skillsneeded -- trade published or self published, fiction or nonfiction.
Discover why authors fail with paid advertising, pay-per-click,fee-based reviews, and "bestseller" campaigns.
Blog to connectwith readers, driving them to Amazon and bookstores.
Boost yourvisibility with Google, ignite word-of-mouth with social networks for viral marketing.
Capitalize on peercontent and "amateur" book reviews.
--------------------------------------------------Praise for PLUG YOUR BOOK! "I don't care if you're writing a computer book, a science fictionnovel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one toevery author out there."-- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division"An amazingly rich collection of cutting-edge promotional tactics andstrategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"In-depth information about using Amazon as a marketing platform."-- Christine McNeil Montano, Amazon Top Reviewer"...I have launched online campaigns for more than 1,000 books. I'veworked with most of America's largest book publishers, helping many ofthem build online marketing departments. The book you're holding now isthe new training manual."-- Steve O'Keefe, author: Publicity on the Internet"Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business oranything else."-- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google"The first comprehensive guide to Internet book publicity."-- Morris Rosenthal, publisher, Foner Books"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."-- Jane Corn, Amazon Top Reviewer------------------------------CONTENTS:Taking control of your book salesOne big caveatHow to use this bookStaying currentElectric word of mouthRiding the big riverAmazon's 'long tail'Getting recommendedPersonalized bookstoresAmazon Bestseller CampaignsMaking the listHow Bestseller Campaigns work... and this is success?Haywired recommendationsIs it worth it?Amateur book reviewsCredibility through peersGetting more Amazon reviewsAmazon Top ReviewersContacting Top ReviewersEtiquette in approaching reviewersFinding more Amazon reviewersMore ways to get reviewsBuilding your author Web siteGetting involvedYour domainBuilding blocks of your siteA survey of author Web sitesYour online press kitMultimedia for booksAdvanced Amazon toolsBuy X, Get YWeaknesses of BXGYFree paired placementSingle New Product e-mailsAmazon ConnectListmaniaGoogle, Amazon, digital contentGoogle Book SearchAccidental book discoveryInstant Online AccessAd-Supported AccessGoogle Print on DemandPay-per-click advertisingGoogle AdWordsYahoo Search MarketingPower toolsAmazon Sales RankTitleZAffiliate partnershipsAnalyzing your trafficLinking strategySearch engine optimizationKeyword densityLength of your leasePublishers PortalPrivacy policiesWeb site cardinal sinsSelling on Amazon, beyondPrint on demandAmazon AdvantageAmazon MarketplaceCatalog accuracyHandling sales on your siteGoogle CheckoutOther major online retailersBarnes & NobleBookSenseEthics of online marketingShill reviewsSpam

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Publishing & Marketing Realities for the Emerging Author Review

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Publishing & Marketing Realities for the Emerging Author Review"Publishing & Marketing Realities for the Emerging Author" by Christine Rose is a wonderful resource and will definitely stay on my electronic keepers shelf. The "Social Networking" and "Amazon, Smashwords, & PubIt!" sections were especially helpful. I highly recommend you read this book first.Publishing & Marketing Realities for the Emerging Author OverviewWhether you have finished your first manuscript, have several books published, or have just sat down with a great idea for a book, if you are a writer, this book is for you. ' Choose the best publishing path based on your individual goals.' Coordinate your marketing tasks and writing obligations. See how they can work together.' Launch your writing career without ever leaving your home office.' Discover the four-fold approach to maximize your Twitter success.' Avoid common publishing pitfalls. ' Expand your networks and increase your Internet presence. ' Improve your knowledge of social media and how to best use these virtual tools to market yourself and your books.' Learn how to automate your social networks to work while you write. ' Understand the 4 Marketing Maxims to increase your marketing success. ' Helpful checklists and resources to keep you organized and on task.' Build your brand online and drive traffic to your website.' Get 3 checks a month from Amazon.' Join the eBook Revolution!Christine Rose shares what she's learned the hard way. From starting with an Indie Press, through self-publishing, to finding a NY Agent and playing with the big boys. No nonsense. No tiptoeing. She tells it like it is. Christine has traveled coast to coast promoting her work, along the way becoming a social networking maverick and an Amazon bestselling author. Her marketing efforts sold over five times more books in the crucial first year than the average books sells in its lifetime. Publishing & Marketing Realities is her guide around the pitfalls en route to success.“Christine's book offers a thorough, fresh, and honest look at both traditional and self publishing options. Reading it is like sitting down and having coffee with a good friend who's in the know about the publishing industry." ~Evelyn Lafont, author of The Vampire Relationship Guide, Volume One.“Christine Rose's book is mandatory reading for anyone who is thinking about writing a book, in process or has just completed one. As a successful, published author, Christine shares a treasure trove of information about marketing and publishing in a witty, concise manner. A mind-boggling world awaits. Let Christine's guidance help you to get your work into the right hands." ~ Caroline Kirby, emerging author.“This should be required reading for emerging authors." ~ TS Tate, freelance editor.

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Microsoft Manual of Style for Technical Publications Review

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Microsoft Manual of Style for Technical Publications ReviewI frequently document software that uses Windows GUI elements. So I've been using the WinHELP and HTMLHelp versions of the MS MOS for several years: Those earlier online versions of Microsoft's Style Guide made it easier and faster to take a quick look at a GUI naming or usage convention.
Lamentably the CD-ROM that accompanies the new version 3 of the MS MOS is a giant step backwards in usability. That's because the two PDF "e-books" (MOS and Networking Encyclopedia) on the CD-ROM are entirely static -- they contain NO clickable links WHATSOEVER.
What this means is that if you locate an entry in the on-line version's TOC or Index, you must use the "go to page" tool in Adobe Acrobat Reader to go to the page.This is an especially silly situation given that the PDFs meta-properties indicate that Microsoft used Adobe FrameMaker 7.0 (not Word) to produce the Style Guide: FrameMaker creates clickable cross-references by default, meaning that Microsoft manually disabled them as part of producing the Style Guide's PDF! (The third item on the CD-ROM, the Computer Dictionary comes as an HTMLHelp .chm file, so there are no problems with navigation there...)
If you intend to buy the print version of the MS MOS you'll be satisfied. If you intend to buy this book because you want the latest, greatest *on-line* version of the Style Guide, FORGET IT.
------
08 July, 2008 UPDATE. After using the PDF for about three years, I'm even more frustrated by Microsoft's incomptence. In the name of "intellectual property" (one of Microsoft's favorite words), the company has created a nearly-useless PDF while failing to truly achieve its misguided security aims.
As I said in my original review, the lack of clickable cross-references means you must instead manually go to a page listed in the TOC or Index. But wait -- the geniuses at Microsoft didn't bother to correlate the PDFs logical and physical page numbers. Yes, if we have full-featured Acrobat we can manually number the pages so that when we tell Acrobat or Reader to go page "x" it actually displays the desired page and not page "x-4" or thereabouts. But why should we have to do that?
But wait, it gets worse. We can't use full-featured Adobe Acrobat (as opposed to reader) to extract pages from the PDF and save them as a separate PDF. BUT we can -- and here's the absurdity -- delete all pages we don't want to extract and save the result of that as a PDF. So we can extract pages, but not directly...
We also can't print *any part* of the PDF. So if we want to print, say, four pages about heading usages we can't do that. The style guidelines are in some way "proprietary" I guess, and so simply must be protected against unauthorized sharing...
Then, too, while looking for a way to print a few pages, I discovered that I couldn't export the PDF as a Postscript or encapsulated Postscript, but I could export it as a Word or Word RTF file. So we can save the contents in some unlocked formats but not others. Brilliant...
In the end, Microsoft's preoccupation with "locking up" the online version of its Style Guide has only succeeded in wrecking the Guide's usability while only partially achieving the desired level of security. How like Microsoft to get it wrong that way...Microsoft Manual of Style for Technical Publications Overview
Developed by Microsoft's senior editors and content managers, this manual of style captures the up-to-date standards and best practices for delivering clear and consistent technical communications. Now in its third edition, this popular reference has been fully revised, expanded, and optimized for ease of use. You'll find new coverage on meeting the needs of a global audience, accessibility concerns, and the latest technical terms and acronyms-along with expertly organized sections on usage, grammar, punctuation, tone, formatting, and common style problems. Whether you're creating print documentation, online help, Web content, or other communications, you'll get the information and examples you need to maximize the impact and precision of your message.

Get clear, concise guidance to help you:

Use technical terms correctly and consistently-including do's, don'ts, and alternatives for usage.
Employ the appropriate tone and voice for your audience.
Produce written and visual content suitable for a worldwide audience.
Apply best practices for writing and tagging Web content.
Write better documentation-from dialog boxes and error messages to Web pages and software code.
Know the standards for creating accessible communications.
Optimize your indexes, cross-references, and keyword lists.
Get fast answers on spelling, grammar, and punctuation.

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