Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches Review

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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches ReviewThis is a really straightforward and easy to understand book. Berger carefully and thoroughly goes over different methods used to create original research, both qualitative and qualitative. He carefully spells out the drawbacks each can have and outlines the important tactics that a researcher can use to insure the validity of their findings. Among the topics covered in this book are how research proposals generally work, interviewing, content analysis, historical analysis (quantitative), polling, statistical analysis, and testing (experiments) (qualitative). He also talks about different kinds of textual analysis and includes in here possibly the clearest explanation of semiotics I have ever come across. He has a plain, un-jargonized writing style and breaks apart text with cute illustrations and some admittedly lame "skits" (always between "him" and the "Grand Inquisitor" - you'll see. These are apparently supposed to be funny, but aren't.)
The chapters in this book are aided even further by never being so long as to be overwhelming. Berger doesn't mince words, but explains precisely and completely- and then switches to a new topic. Would that more authors would learn how to do this!
This was assigned reading for a graduate level class in which we prepared our thesis proposals. I think it should be mandatory reading for anyone considering embarking on original media research. I liked this book and though I would never have picked it up on my own- I am grateful that of all the choices there must be out there, my teacher chose this book.Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches OverviewArthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples. - attention-grabbing dialogue begins each chapter and gives students insights into a particular research technique - the first two chapters answer the question "what is research?" and describe a library search and literature review - four chapters on textual analysis explain clearly semiotic analysis, rhetorical analysis, ideological criticism, and psychoanalytic criticism - four chapters on qualitative methods elucidate interviews, historical analysis, ethnomethodological research, and participant observation - four chapters on quantitative methods make contents analysis, surveys, experiments, and descriptive statistics easy to understand - the final two chapters will help students better understand research papers - the glossary at the end of the book defines numerous research concepts. With his thorough coverage of research strategies, his engaging writing style, and even his own illustrations, Berger has written a captivating book for communication research students.

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Quantitative Research Methods for Communication: A Hands-On Approach Review

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Quantitative Research Methods for Communication: A Hands-On Approach ReviewI signed up for my classes early(two weeks) and was able to have all of my books by the first day of class.Quantitative Research Methods for Communication: A Hands-On Approach OverviewConducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources:* An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts* An examination of the three most common techniques used in communication research: survey, content analysis, and experiment* A sophisticated analysis of sampling and hypothesis testing* A step-by-step introduction to statistical tools* Guided research assignments based on actual data-driven research questions* In-depth analyses of articles that feature statistical tests* A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publicationThe text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

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21st Century Skills: Learning for Life in Our Times Review

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21st Century Skills: Learning for Life in Our Times Review
First off, thanks to the authors for writing a book that is applicable to teaching and learning. I've read 6 other books on 21st century skills topics and none have come close to providing models, examples, etc. on teaching and learning. In this book the authors spend less time detailing the changes in our world that are bringing an emphasis on "21st century skills" back to the forefront and more time on defining the skills and a learning framework to be used by educators in assisting students acquisition of these skills. The text details each "21st century skill" with descriptors of what students should be able to do. For educators, this is paramount in designing performance tasks and/or evaluating student performance tasks as actually being a "21st century skill." The authors then provide a learning framework or the "the project learning bicycle" and finish up with good descriptors of system changes to promote the implementation of their ideas. To sum up my thoughts, this is a book written for educational practitioners.
Dee W. Hartt, Ed. D.
21st Century Skills: Learning for Life in Our Times OverviewThe new building blocks for learning in a complex world
This important resource introduces a framework for 21st Century learning that maps out the skills needed to survive and thrive in a complex and connected world. 21st Century content includes the basic core subjects of reading, writing, and arithmetic-but also emphasizes global awareness, financial/economic literacy, and health issues. The skills fall into three categories: learning and innovations skills; digital literacy skills; and life and career skills. This book is filled with vignettes, international examples, and classroom samples that help illustrate the framework and provide an exciting view of twenty-first century teaching and learning.
Explores the three main categories of 21st Century Skills: learning and innovations skills; digital literacy skills; and life and career skills
Addresses timely issues such as the rapid advance of technology and increased economic competition
Based on a framework developed by the Partnership for 21st Century Skills (P21)

The book contains aDVD with video clips of classroom teaching. For more information on the book visit www.21stcenturyskillsbook.com.

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