The Huffington Post Complete Guide to Blogging Review

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The Huffington Post Complete Guide to Blogging ReviewAs someone who has long been a blog reader and commenter and more recently, blogging on a small scale, I was naturally very interested in this book and whether it would live up to its name as a "complete guide to blogging." While like most books it is not 100% perfect it does come close and gives some great information. It is a great mix of practical advice as well as commentary from Huffington Post bloggers and other bloggers from around the web.
The book starts by giving the history of blogging and then in Chapter 2 goes into the basics of getting started. This chapter reads like a FAQ section giving the reader advice on everything from figuring out what to write about to mentioning the variety of software available to blogging to the issue of copyright.
Chapter 3 is all about getting your blog noticed which will be especially appreciated by those who have already started blogging but who may want more traffic. The tips are very practical and from my own experiences actually work. It also gives tips on monetizing your blog but is realistic about the fact that a blog isn't an instant ticket to riches.
Chapter 4, my personal favorite, is about finding your voice. Given how many blogs are already out on the internet I think for many new bloggers this chapter is helpful as it asks you to consider both what you will feel most passionate about and what you think your potential reader would want out of your blog.
Chapter 5 takes the notion of getting your blog noticed one step further by talking about how you can foster a community through your blog.
Chapter 6 is the history (albeit a brief one) of the Huffington Post and Chapter 7 talks about the impact of the blogosphere on mainstream media. These were honestly my two least favorite chapters as they were less practical in nature and particularly in the case of chapter 7, I have seem similar content covered in other books. (I work in communications so the impact of bloggers on mainstream media is something that is constantly up for discussion.) However, I imagine that if I were a bigger Huffington Post fan I probably would have enjoyed chearing more about the history. I imagine the same would be true for Chapter 7 if I had not already read so much about this.
The last section of the book features the blog roll, more blogging terms, website resource list, and also a 'best of' Huffington Blog posts.
Overall I think this was a pretty solid book and provided a good balance of giving tips, providing blogger commentary, and giving a lay of the land. I think the blogger quotes were especially interesting because it was intriguing to see their takes on things. I also loved when the book contrasted how a mainstream newspaper covered a particular even with how they thought a blogger would cover it. It did a good job of highlighting the difference in tone.
The only thing that I disliked about the book at times was the heavy use of sidebars. On one hand, I liked it because this content was interesting and calling it out as a sidebar made it easy to reference. At other times I found it distracted me from the main text because the side bars sometimes took up the majority of a page. I often had to flip back and reread content to remind myself of where I was which broke the my flow. In my opinion, this is only a minor complaint. I also think the book had a lot of perspectives of writers/actors/reporters turned bloggers and could have benefited from having more tips from more 'citizens turned bloggers' as they say. This isn't to say they don't have any, because they do, but given that I think many of those who read this book will fall into that camp I think having more can only be helpful.
Overall, I think this was a great book. I definitely walked away with ideas of how I could make my blog more successful and enjoyed reading some of the 'best of' content.
The Huffington Post Complete Guide to Blogging Overview

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